Google engineers have on many occasions said, each year they make over 500 changes to the algorithms used by the search engine. These changes are in addition to the major algorithmic updates announced by Google such as Panda, Penguin, Hummingbird and Rankbrain among others.
All these major algorithmic updates combined with the regular updates to the algorithm means that the techniques that used to work over two years earlier may not work today and in fact, may do more harm than good when it comes to ranking in the search engines for targeted keywords. Experts recommend hiring the services of an experienced and professional digital marketing agency.
Why Use An SEO Company?
One of the biggest reasons for hiring the services of an experienced and professional Miami SEO company is that they are expert at what they do. Search engines such as Google have never disclosed the factors used by them to determine the rankings of various websites in the search engine results. All the knowledge regarding search engine optimization has come from various tests conducted by online marketing consultants and agencies independently.
In addition to performing tests on a regular basis, internet marketing professionals also spend hours poring over the patents granted to Google and other search engines. Google also keeps releasing notes and reports that require hundreds of hours of research to understand. In simple terms, understanding the various factors that affect the ranking of websites in the search engine results takes a lot of time and effort.
Since search engine optimization specialists focus on going through all the data to interpret the results and conduct their tests, it makes sense for businesses to hire the services of an experienced Miami SEO company to help them rank their website high in the search engines results http://miamiseoeliterankr.blogspot.com/.
Search engine optimization is a dynamic process. Keeping up with the updates is a full-time job. Average business does not have the experience, time, and resources to check and respond to algorithmic changes. This is where professional search engine optimization company can help. If you choose the right search engine optimization company, you are free to focus on your core business and the SEO will take care of your business.
One of the other big advantages of hiring the services of a Miami search engine optimization specialists is that they are aware of the things that work and more importantly, the things that can harm your website. Most of these significant changes announced by Google are aimed at weeding out the spam results in their index.
However, cleaning up the index has also resulted in some collateral debt damage which means that websites that were intentionally not doing anything against the guidelines issued by Google were caught in the process and suffered a loss of traffic. Since digital marketing specialists are already on top of the things that need to be done, they can help businesses in getting the penalties lifted.
Overall, it makes sense for businesses to work with an experienced search engine optimization company. It will not only help you in gaining high ranks in the search engine but will also ensure that your website remains in the top results for a long time to come.